课程名称（英文）：Public Relations For Digital Media Specialization

课程名称（中文）：Public Relations For Digital Media 专项课程

课程链接：https://www.coursera.org/specializations/public-relations(官网已下架）

平台：Coursera

大学或机构：新加坡国立大学

课程介绍：This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

包含课程详情（点击对应课程后方详情了解对应课程具体信息）：

1、 Introduction to Public Relations /公共关系学导论（详情）
2、Public Relations Research /公关关系学研究（详情）
3、Public Relations Campaigns /公关活动（详情）
4、Social Media in Public Relations /公共关系中的社交媒体（详情）
5、Public Relations Capstone(不包含此课程，此课程属于毕业项目（capstone）需要在线把前面的课程都通过了才能访问，因此我们无法下载）

课程视频压缩包下载（度盘链接）：

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