课程名称: An Introduction to Consumer Neuroscience & Neuromarketing 消费者神经科学与神经营销学导论

课程主页: https://www.coursera.org/learn/neuromarketing

所在平台: Coursera

课程类别: 商务经济（Business）

大学或机构: 哥本哈根商学院

讲师： Thomas Zoëga Ramsøy

授课语言： 英语

提供字幕： 英语

课程文件大小： 2.03GB

课程介绍： How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

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