课程名称: Public Relations Campaigns 公关活动 新加坡国立大学

课程主页: https://www.coursera.org/learn/pr-campaigns

所在平台: Coursera

课程类别: 商务经济（Business）

大学或机构: 新加坡国立大学

讲师： Mohan Dutta

授课语言： 英语

提供字幕： 英文

课程文件大小： 2.50GB

课程介绍： One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about putting together a campaign and evaluating it? Drawing from my experiences in researching, carrying out, and teaching campaigns, I will give you an overview of the campaign process. In this course, you will learn the structure of a PR campaign and the steps involved in putting it together. You will learn about the nuts and bolts of setting up objectives, developing strategy and creating tactics. In doing so, the course will take you through a brief tour of various campaign theories. You will also learn about the key lessons that have been derived from critical analyses and synthesis of the research on campaigns. Finally, you will pick up the key elements of campaign evaluation. I am looking forward to enjoying this journey with you in learning about PR campaigns.

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