课程名称: Public Relations Research 公关关系学研究 新加坡国立大学

课程主页: https://www.coursera.org/learn/prresearch

所在平台: Coursera

课程类别: 商务经济（Business）

大学或机构: 新加坡国立大学

讲师： Iccha Basnyat

授课语言： 英语

提供字幕： 英文

课程文件大小： 495MB

课程介绍： Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in PR. PR research is applied research. Practical application of research allows you to improve the organization’s performance. Research can be used in many ways in Public Relations practice. For example, you can use research to analyze and assess a need for the organization, ensure your objectives are realistic and connected to your outcome, identify and describe the relevant publics, brainstorm and test messages and channels, monitor the progress of your PR efforts, show impact and effectiveness of your program. This course will provide you the basic knowledge to plan, design, and conduct research to solve a PR problem. This course is designed for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners wanting to brush up on their knowledge of the field. Come join me in this tour of research in PR where you will learn to use research as the backbone of your strategic decisions based on evidence.

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