课程名称: Introduction to Public Relations 公共关系学导论 新加坡国立大学

课程主页: https://www.coursera.org/learn/public-relations

所在平台: Coursera

课程类别: 商务经济（Business）

大学或机构: 新加坡国立大学

讲师： Mohan Dutta

授课语言： 英语

提供字幕： 英文

课程文件大小： 1.80GB

课程介绍： What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strategies and tactics? In this course, you will learn what Public Relations is, what are some of the key growth areas in Public Relations, and the future of the practice. You will learn about the various theories of Public Relations and how to put these theories to use when carrying out Public Relations activities. The course will provide you a big picture of the Public Relations process, and the important roles of strategy and tactics in the process. This is a foundation course for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners wanting to brush up on their knowledge of the field. Throughout the course, I will converse with you about the ongoing trends in technology and culture and the ways in which these trends are shaping PR across the globe. Come join me in this fun tour of Public Relations practice, PR theories, and the PR process. We will learn together about the nature of PR in our technologically-powered networked societies and the ways in which PR careers are being transformed by global conversations.

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