课程名称: A Beginner’s Guide to Irrational Behavior 怪诞行为学

课程主页: 官网已下架

所在平台: Coursera

课程类别: 社会科学Social Sciences

大学或机构: 杜克大学

讲师： Dan Ariely

授课语言： 英语

提供字幕： 英文

课程文件大小： 3.07GB

课程介绍： Behavioral economics and the closely related field of behavioral finance couple scientific research on the psychology of decision making with economic theory to better understand what motivates investors, employees, and consumers. This course will be based heavily on my own research. We will examine topics such as how emotion rather than cognition determines economic decisions, “irrational” patterns of thinking about money and investments, how expectations shape perceptions, economic and psychological analyses of dishonesty by presumably honest people, and how social and financial incentives combine to motivate labor by everyday workers and CEOs alike. This highly interdisciplinary course will be relevant to all human beings.

This class has two main goals:

To introduce you to the range of cases where people (consumers, investors, managers, and significant others) make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics.
To help you think creatively about the applications of behavioral economic principles for the development of new products, technology based products, public policies, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on employees and customers.

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